EXPERIENCE
Executive Creative Director, Expedia Group Los Angeles, February 2022 - Present
• Built and mentored a team of 20+ in-house creatives and external agency partners on global rebrands for Hotels.com and Vrbo, directly leading to a 215% increase in earnings per share.
Creative Director, Apple Los Angeles, May 2019 - February 2022
• Led the launch of the brand’s first financial product, Apple Card, resulting in record year-one sign-ups, and also crafted a global creative approach for Apple Pay and the Apple Gift Card.
Associate Creative Director, 3AM/Ridley Scott Creative Los Angeles, May 2017 - March 2019
• Crafted 360 marketing campaigns for film, TV, and gaming titles, including Bohemian Rhapsody (Fox), Ad Astra (Fox), and The Avengers video game (Crystal Dynamics/Square Enix).
Creative Director, Ignition Creative Los Angeles, September 2015 - May 2017
• Acted as creative lead on digital/social campaigns for theatrical and streaming properties, including BoJack Horseman (Netflix), Marvel's Daredevil (Netflix), Gotham (Fox), Spider-Man: Homecoming (Sony), 24: Legacy (Fox), and Despicable Me 3 (Universal/Illumination).
Associate Creative Director, Stradella Road Los Angeles, August 2013 - September 2015
• Led a team of strategists, writers, and designers in sculpting the creative vision and execution of social-driven film marketing campaigns, including Fifty Shades of Grey (Universal), Transformers 4 (Paramount), and The Hateful Eight (Weinstein).
Senior Copywriter, iCrossing / Hearst Corporation New York City, September 2010 - August 2013
• Launched the rebrand of GMAC as Ally Bank, acting as lead creative on the overall brand voice, as well as writing blog, social, and site content.
EDUCATION
University of Iowa, Iowa City B.A., English and Journalism
The New School, New York City MFA, Creative Writing (Fiction)
AWARDS & HONORS
Gold Clio for Marvel’s Daredevil, Season 2
Bronze Clio for Netflix’s BoJack Horseman, Season 2
Shorty Award for BoJack Horseman, Season 3
Webby Award for BoJack Horseman, Season 3
New York Times Notable Book for The Vast Fields of Ordinary